Business Strategy Case Study

Nokia's Business Strategy in India

Case Study Abstract

The focus of this case study is the business strategy adopted by Nokia in the Indian Mobile devices market. This case study summarizes Nokia’s business strategies in India. Nokia has proven itself as one of the most recognized brands in India in the past decade or so. This case also discusses in brief some of the marketing strategies of Nokia in India and examines how the Nokia brand has emerged.

This case study covers the following issues:

Nokia - Company Overview

Nokia Corporation (Nokia) is a global manufacturer of mobile devices headquartered in Espoo, Finland. Nokia operates through four business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. In Q3 2007, Nokia sold over 111.7 million units worldwide, marking a 26 per cent, year-on-year growth. Nokia India had revenues of more than $3.5 billion in 2006...

Case Study Contents

  1. Nokia – Company Overview
  2. Company History
  3. Nokia Timeline
  4. Nokia in India
  5. Locations and Subsidiaries
  6. Mobile Devices Industry in India - Business Description
  7. Restructuring
  8. Distribution challenges – Getting to the Rural Market
  9. Understanding the versatile Indian market
  10. Nokia – Branding Strategy
  11. SRK in Nokia ad campaign
  12. Nokia India Recognitions and Awards
  13. Related Reading
  14. View sample pages of this case study
Case Study Keywords: Nokia in India, Mobile devices industry, Handsets, Cellular phones, Expansion and Entry Strategy, Business Strategy Case Study.
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