Nokia's Business Strategy in India
Case Study Abstract
The focus of this case study is the business strategy adopted by Nokia in the Indian Mobile devices market. This case study summarizes Nokia’s business strategies in India. Nokia has proven itself as one of the most recognized brands in India in the past decade or so. This case also discusses in brief some of the marketing strategies of Nokia in India and examines how the Nokia brand has emerged.
This case study covers the following issues: Pic: A Nokia Dealer Store in India
- Assess Nokia’s globalization strategies
- Examine and analyze the entry and expansion strategies of Nokia in India
- Analyze Nokia’s efforts to localize its practices in India market.
Nokia - Company Overview
Nokia Corporation (Nokia) is a global manufacturer of mobile devices headquartered in Espoo, Finland. Nokia operates through four business groups: Mobile Phones, Multimedia, Enterprise Solutions and Networks. In Q3 2007, Nokia sold over 111.7 million units worldwide, marking a 26 per cent, year-on-year growth. Nokia India had revenues of more than $3.5 billion in 2006...
Case Study Contents
- Nokia – Company Overview
- Company History
- Nokia Timeline
- Nokia in India
- Locations and Subsidiaries
- Mobile Devices Industry in India - Business Description
- Restructuring
- Distribution challenges – Getting to the Rural Market
- Understanding the versatile Indian market
- Nokia – Branding Strategy
- SRK in Nokia ad campaign
- Nokia India Recognitions and Awards
- Related Reading
- View sample pages of this case study
Case Study Keywords: Nokia in India, Mobile devices industry, Handsets, Cellular phones, Expansion and Entry Strategy, Business Strategy Case Study.
Additional Reading: Articles on Nokia- Nokia to exit expensive Germany, move production to low cost countries
- Nokia's Acquisition Strategy and Restructuring
- Nokia and its Growth Strategy in China
- Sony Ericsson Mobile Music Strategy not working
- Nokia India - Tapping the Rural Market
- Nokia's Strategy in the Emerging Markets
- Nokia - A struggling market leader
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