Business and Management Articles

Operational Secrecy – Innovating in “secret”

A growing trend among companies is innovating in secret or maintaining operational secrecy. Reputed companies like Apple, Nike and Google foster an internal culture of secrecy and even leak information strategically to fuel public excitement before a product launch.

Boomerang CEOs aka Founder Recall

Lately, planned CEO successions wherein many companies have replaced CEOs with their predecessor or founders are on the rise. These returning CEOs or founders are preferred as they are insiders with previous CEO-level experience and charisma.

How companies listen to their customers

Customer insight matters to every company. But how does a company listen to its customers? A few examples on how some companies – Apple, HP and Xerox listen to their customers.

Developers as Happiness Engineers

Developers avoid being in a support role and make a big mistake. By communicating with customers, developers can make sure that their creation has met the end user’s needs and gain vital feedback on improving the software or application.

Management Gurus and what they are known for

There are many business leaders and management thinkers who have contributed and introduced various management theories or terms over the years. Here is a partial list of Business Strategy gurus or Management leaders and the term they coined or the strategy/management concept they are known for.

Ticket pricing strategy at the London 2012 Olympic Games

The London Olympics Organizing committee had to price over 8.8 million tickets for 26 sporting events. It was termed as the the daddy of all ticket strategies. This article highlights some important elements of the ticket pricing strategy.

Pricing Strategy – A few pointers

This article highlights a few pointers on pricing strategy used by companies like P&G, American Airlines, Starbucks and jcpenney. Some got it right and some wrong.

The Business Model A/B Test

Many successful businesses have demonstrated how you can test your business model before you take the plunge in the real world. This article highlights various examples and gives insights into building a successful business model.

The TOP program at Philips

Philips undertook various restructuring moves to improve the poor performance of the company in 2001. This article highlights the ‘Towards One Philips’ and ‘Strategic Conversations’ initiatives aimed at company-wide efficiency, integration and synergy-creation.