Business and Management Articles

Best Buy’s radical experiment (ROWE) in workplace flexibility

This HR article talks about Best Buy’s radical experiment, a corporate culture initiative in workplace flexibility called ROWE. ROWE stands for “results-only work environment” and judges employees on output than the number of hours they spend in office.

A brand extension mistake by Harley Davidson

In the 1990s, Harley Davidson introduced a perfume to capitalize on the heritage brand. This was a mistake, as even the loyal H-D customers did not like it. H-D’s brand extension was a failure.

Pepsi’s Crystal Fiasco

In 1992, Pepsi introduced Crystal Pepsi in the market. However, after a very successful launch and $470 million in sales in the first year, it left the consumer confused. Pepsi learned a lesson and the product was quickly discontinued.

To create or compete

Companies today are stuck in the dilemma – whether to create or compete and are afraid that competitors will take away their market share. This article distinguishes between creating and competing and provides some examples.

Repeatability model for success

This article highlights the three principles of the Great Repeatable model with examples. Companies that adopt these principles can repeat their success, hence the name repeatable model.

Apple’s Four Quadrant product grid

This article highlights Apple’s Four Quadrant product grid revealed by Steve Jobs at the MacWorld Expo in 1998. Many companies like Google and HP are reducing their product complexity to focus on key areas and speed up decision making.

Reinventing jcpenney

This article highlights the total transformation underway at J.C. Penney, the 110 year old retail store. It also focuses on its new “Fair and Square Every Day” pricing strategy and the changes under new CEO Ron Johnson.