Business and Management Articles

P&G’s Connect and Develop Strategy for Innovation

Reinventing P&G’s innovation business model P&G’s old strategy for innovation was based on the invention model where innovation comes from within the company – ‘invent it ourselves’ model. Earlier, innovation at P&G meant building global research facilities and having the best talent in the world develop unique products or inventions. But with the times and […]

Glocalization Examples – Think Globally and Act Locally

This article illustrates the concept of Glocalization – Think Globally and Act Locally. Examples on companies like Dell, Mcdonald’s, Starbucks, KFC, Unilever and Tesco taking a local approach in International markets are given.

SWOT Analysis

What is SWOT Analysis? SWOT analysis is used for identifying those areas where an organization is strong, where it is weak, the major opportunities the company can explore and the threats.

Bharti Gets a Brand Makeover

Bharti Enterprises, the telecom giant’s vision for 2020. Its latest brand identity attempts to reflect its intent to grow its other businesses such as financial services, retail and agri-business.

Coke’s new strategy in India

This article highlights The Coa-Cola Company’s renewed business strategy to target the rural and semi-urban market in India and its ‘Parivartan’ program to train small retailers.

Dell’s Turnaround Strategy in 2008

Dell is taking steps to turnaround its business and recovering from losses and decline in its profit margins. This article discusses the Turnaround Strategy of Dell in 2008.

Alarm Bell for Dell

This article briefly discusses Dell’s lowest fourth-quarter profit since 2002, in spite of its efforts in managing costs and generating profitability. Dell’s turnaround seems unlikely.