Archive for 'Business Strategy' Category

Lenovo in India

Lenovo, the world’s fourth-largest PC maker, has long dominated the Chinese market, the world’s second-largest. Lenovo had its worst year in FY 2009 globally and India was no different. Will Lenovo be able to successfully replicate its China business model in India?Case Contents

Introduction – Restructuring at Lenovo
The Indian Challenge
Rationalizing Operations in India
About Lenovo – Background [...]

Wal-Mart in India

‘In most countries, supermarket chains create and manage well-oiled supply chains to offer consumers lower prices and dampen inflationary trends. Inflation in India is touching decade-highs. But then it’s a fallacy that in India it is always about low price’. Companies like Tata, Birla and Reliance have all attempted to enter food-and-grocery retailing in India [...]

Glocalization Examples – Think Globally and Act Locally

We have heard a lot about globalism versus localism over the years. In order to succeed globally, even the biggest multinationals must think locally. A few examples:
McDonald’s
In the UK, McDonald’s strategy is to listen more to local consumers and then act on it. The company strives to do this around the world. Some if [...]

Business Strategy Case Studies

"Strategy requires thought, tactics require observation", – Max Euwe
"If GE’s strategy of investment in China is wrong, it represents a loss of a billion dollars, perhaps a couple of billion dollars. If it is right, it is the future of this company for the next century." – Jack Welch
The significance of strategy in driving the [...]

The adidas-Reebok Merger

Case Study Abstract
This case study highlights the merger between German sportswear-maker Adidas and Reebok to take on market leader Nike in 2005. Will Adidas’ $3.7 billion takeover of Reebok in 2005 be successful or is it hampering the German sportswear-maker’s performance?
Table of Contents

Introduction
Taking on Nike – market leader in the U.S.Regulatory Issues – EU clears [...]

Topshop in U.S. – Will London street style work in the U.S.?

Case Study Abstract
The focus of this case study is the entry strategy of UK’s successful fast-fashion retailer Topshop in the U.S. This case briefly discusses Topshop’s business strategy, its early years and its success in UK fashion market. Can Topshop replicate its success in the U.S. market?
Table of Contents

Introduction – British retail chain Topshop’s U.S. [...]

McDonald’s – Business Strategy in India

Case Study Abstract
This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain [...]

The Crossword Story – Innovative Strategies in Book Retailing

Case Study Abstract
The focus of this case study are the innovative strategies adopted by leading Indian organized book retailing chain – Crossword Bookstores Limited. This case discusses the constant innovations brought about by the bookstore and how it has brought international standards of book retailing to Indian customers.
Table of Contents

Introduction
About the Company
Background Note – [...]

Hennes & Mauritz (H&M) in Japan – Hit or Mistake?

Case Study Contents

Introduction
Background Note
Exhibit I: H&M’s Growth (1974 – 2007)
Exhibit II: H&M’s International Expansion
H&M’s Supply Chain
Exhibit III: H&M’s Best Price Strategy
H&M’s Financial Performance Summary (Revenue and Net Income)
Exhibit IV: H&M’s Three Sales Channels – Stores, Internet and Catalogues
Exhibit V: Table showing some major retailers with # of stores in Japan
Exhibit VI: Comparison with major global [...]

eBay in Japan

Case Study Contents

Introduction
eBay – Company Background
Pierre Omidyar – The founder of eBay
Early Days – From AuctionWeb to eBay
Meg Whitman and the growth of eBay
eBay – Quick Facts
eBay’s International Expansion
Exhibit I – eBay’s Net Revenue by Territory
eBay and its entry in Japan
Exhibit II – Yahoo Japan and eBay comparative data (in 2001)
Why eBay failed in Japan?
Stiff [...]

Restructuring at Unilever – Path to Growth Strategy

Case Study Contents

Introduction to Unilever's Restructuring Initiatives
History of Unilever
The 1880s – Lever & Co and Sunlight Soap – A revolutionary product
Lever Brothers – Growth with acquisitions and new product introductions
1930 – Unilever is born
Unilever – Rapid Growth with diversification
Unilever N.V. and Unilever PLC
Unilever's Path to Growth Strategy
Key focus areas of the Path to Growth Strategy
Organizational [...]

Case Study on Ryanair, the biggest low-cost European Airline

Case Abstract
Ryanair was the first budget airline in Europe, modelled after the successful U.S. low cost carrier, Southwest Airlines. Ryanair is one of the oldest and most successful low-cost airlines of Europe. This case study on Ryanair highlights its low fares business model, its business strategies and operations. The case further incorporates the history and [...]