Archive for 'Business Strategy' Category
Whirlpool’s Problems in China
Case Description This case highlights Whirlpool’s problems in China during the 1990s and contrasts competitive advantage between global firms and local competition in the appliance industry. The case briefly discusses what went wrong in China for Whirlpool like not managing distribution channels, bribery problems, wrong product decisions, not understanding local competition and so on. Case [...]
Ford – Global Mindset and Risk Assessment
This case study analyzes the global mindset at Ford Motor Company, a leading multinational manufacturer of cars and trucks. The case also discusses a number of potential risks and challenges that Ford faces or may face in future and how it is responding to it. Ford’s global strategic management and strategies like ONE Ford, Aligned Business Framework (ABF), and matched-pairs are also briefly discussed.
Dell in India
Case Contents Introduction Manufacturing – The first Dell ‘Made in India’ desktop Dell’s Market Share in India The Indian consumer and Local competition in India DELL – Key Facts about the company Dell – Company Overview Dell – Business Segment Information Dell Products and Services Dell’s new retail strategy and Direct-only model Dell’s New Marketing [...]
Lenovo in India
Lenovo, the world’s fourth-largest PC maker, has long dominated the Chinese market, the world’s second-largest. Lenovo had its worst year in FY 2009 globally and India was no different. Will Lenovo be able to successfully replicate its China business model in India?Case Contents Introduction – Restructuring at Lenovo The Indian Challenge Rationalizing Operations in India [...]
Wal-Mart in India
‘In most countries, supermarket chains create and manage well-oiled supply chains to offer consumers lower prices and dampen inflationary trends. Inflation in India is touching decade-highs. But then it’s a fallacy that in India it is always about low price’. Companies like Tata, Birla and Reliance have all attempted to enter food-and-grocery retailing in India [...]
Glocalization Examples – Think Globally and Act Locally
We have heard a lot about globalism versus localism over the years. In order to succeed globally, even the biggest multinationals must think locally. A few examples: McDonald’s In the UK, McDonald’s strategy is to listen more to local consumers and then act on it. The company strives to do this around the world. Some [...]
Business Strategy Case Studies
"Strategy requires thought, tactics require observation", – Max Euwe "If GE’s strategy of investment in China is wrong, it represents a loss of a billion dollars, perhaps a couple of billion dollars. If it is right, it is the future of this company for the next century." – Jack Welch The significance of strategy in [...]
The adidas-Reebok Merger
Case Study Abstract This case study highlights the merger between German sportswear-maker Adidas and Reebok to take on market leader Nike in 2005. Will Adidas’ $3.7 billion takeover of Reebok in 2005 be successful or is it hampering the German sportswear-maker’s performance? Table of Contents Introduction Taking on Nike – market leader in the U.S.Regulatory [...]
Topshop in U.S. – Will London street style work in the U.S.?
Case Study Abstract The focus of this case study is the entry strategy of UK’s successful fast-fashion retailer Topshop in the U.S. This case briefly discusses Topshop’s business strategy, its early years and its success in UK fashion market. Can Topshop replicate its success in the U.S. market? Table of Contents Introduction – British retail [...]
McDonald’s – Business Strategy in India
Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply [...]
The Crossword Story – Innovative Strategies in Book Retailing
Case Study Abstract The focus of this case study are the innovative strategies adopted by leading Indian organized book retailing chain – Crossword Bookstores Limited. This case discusses the constant innovations brought about by the bookstore and how it has brought international standards of book retailing to Indian customers. Table of Contents Introduction About the [...]
Hennes & Mauritz (H&M) in Japan – Hit or Mistake?
Case Study Contents Introduction Background Note Exhibit I: H&M’s Growth (1974 – 2007) Exhibit II: H&M’s International Expansion H&M’s Supply Chain Exhibit III: H&M’s Best Price Strategy H&M’s Financial Performance Summary (Revenue and Net Income) Exhibit IV: H&M’s Three Sales Channels – Stores, Internet and Catalogues Exhibit V: Table showing some major retailers with # [...]
eBay in Japan
Case Study Contents Introduction eBay – Company Background Pierre Omidyar – The founder of eBay Early Days – From AuctionWeb to eBay Meg Whitman and the growth of eBay eBay – Quick Facts eBay’s International Expansion Exhibit I – eBay’s Net Revenue by Territory eBay and its entry in Japan Exhibit II – Yahoo Japan [...]
Restructuring at Unilever – Path to Growth Strategy
Case Study Contents Introduction to Unilever's Restructuring Initiatives History of Unilever The 1880s – Lever & Co and Sunlight Soap – A revolutionary product Lever Brothers – Growth with acquisitions and new product introductions 1930 – Unilever is born Unilever – Rapid Growth with diversification Unilever N.V. and Unilever PLC Unilever's Path to Growth Strategy [...]
Case Study on Ryanair, the biggest low-cost European Airline
Case Abstract Ryanair was the first budget airline in Europe, modelled after the successful U.S. low cost carrier, Southwest Airlines. Ryanair is one of the oldest and most successful low-cost airlines of Europe. This case study on Ryanair highlights its low fares business model, its business strategies and operations. The case further incorporates the history [...]
Nokia’s Business Strategy in India
Case Study Abstract The focus of this case study is the business strategy adopted by Nokia in the Indian Mobile devices market. This case study summarizes Nokia’s business strategies in India. Nokia has proven itself as one of the most recognized brands Pic: A Nokia Dealer Store in India in India in the past decade [...]
Nokia’s three-way strategy to capture the mobile music segment
Launching devices with advanced multimedia capabilities and that stimulate consumers’ imagination. Using the Internet, adding value to devices with innovative services like the Music Store and Comes with Music. These services offer the best possible mobile music experience to the customer. Providing the customer with the best updated/dynamic local content with suitable partnerships.
Corporate Social Responsibility (CSR) and McDonald’s
The chief electoral office of Delhi, India decided to launch a series of advertisements in April 2009 at McDonald’s retail outlets to encourage young voters for the Lok Sabha elections – the largest ever democratic process in the world. McDonald’s which has around 155 restaurants in India (including 35 in Delhi) is keen on the [...]
Restructuring challenges at electronics giant Sony
In December 2008, Japan’s Sony Corp. – the world’s second-largest consumer electronics maker – announced a few restructuring measures primarily aimed at changes in management and manufacturing. These include: A $1.1 billion savings plan in its electronics division Cutting 16,000 jobs Pulling out of businesses and limiting investment for savings of almost 100 billion a [...]
Nokia’s new Brand campaign and Manufacturing in India
Nokia in India – New Brand campaign In October 2008, Nokia, the world’s largest mobile phone maker launched a brand new campaign with the tagline ‘It’s not just a phone, it’s who we are’. Nokia selected Priyanka Chopra, former Miss World and current Bollywood actor, as the Brand Ambassador. The company believes the young actor’s [...]
Nokia and its Growth Strategy in China
The Chinese mobile devices market has grown tremendously since the 90s. Nokia has been trying to establish a strong presence in the Chinese market since mid 80s. Nokia has made significant investments in research and manufacturing facilities. In the Chinese market, Nokia faces stiff competition from global players like Motorola, Samsung and also from domestic [...]
Nokia Business Strategy India
Nokia Business Strategy India What is Nokia’s Business Strategy and Expansion Strategy in India is an interesting discussion. Nokia India,Indian Mobile Phones Industry, CDMA, GSM, Marketing Strategy, Marketing Mix Nokia Headquarters: FinlandIndustry: Telecommunications Nokia Businesses and Productshome satellite systemswireless switching equipmentwireless systemsmobile gaming devicesset-top boxeswireless data and voice devices Nokia Facts Nokia was founded in [...]
Even Swaps: A basis for business/corporate strategy selection
How to select the best business or corporate strategy? Apply Even Swaps. The answer seems very simple. But what are even swaps anyway. In a case study method or a real life business situation, there exist many strategic alternatives. But selecting a particular strategy which satisfies both corporate and stakeholder objectives is a crucial part [...]