Archive for 'Case Study' Category
Lenovo in India
Lenovo, the world’s fourth-largest PC maker, has long dominated the Chinese market, the world’s second-largest. Lenovo had its worst year in FY 2009 globally and India was no different. Will Lenovo be able to successfully replicate its China business model in India?Case Contents
Introduction – Restructuring at Lenovo
The Indian Challenge
Rationalizing Operations in India
About Lenovo – Background [...]
Case Study on FedEx – HR Practices
Over the years, FedEx had established its reputation as being one of the most employee-friendly companies in the world and is also credited for introducing many innovative HR practices. The people-service-profit (PSP) philosophy which FedEx introduced since its inception in 1973 was one-of-its-kind at the time. The formal HR policy linked employees directly to profitability [...]
Wal-Mart in India
‘In most countries, supermarket chains create and manage well-oiled supply chains to offer consumers lower prices and dampen inflationary trends. Inflation in India is touching decade-highs. But then it’s a fallacy that in India it is always about low price’. Companies like Tata, Birla and Reliance have all attempted to enter food-and-grocery retailing in India [...]
The adidas-Reebok Merger
Case Study Abstract
This case study highlights the merger between German sportswear-maker Adidas and Reebok to take on market leader Nike in 2005. Will Adidas’ $3.7 billion takeover of Reebok in 2005 be successful or is it hampering the German sportswear-maker’s performance?
Table of Contents
Introduction
Taking on Nike – market leader in the U.S.Regulatory Issues – EU clears [...]
Topshop in U.S. – Will London street style work in the U.S.?
Case Study Abstract
The focus of this case study is the entry strategy of UK’s successful fast-fashion retailer Topshop in the U.S. This case briefly discusses Topshop’s business strategy, its early years and its success in UK fashion market. Can Topshop replicate its success in the U.S. market?
Table of Contents
Introduction – British retail chain Topshop’s U.S. [...]
McDonald’s – Business Strategy in India
Case Study Abstract
This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain [...]
The Crossword Story – Innovative Strategies in Book Retailing
Case Study Abstract
The focus of this case study are the innovative strategies adopted by leading Indian organized book retailing chain – Crossword Bookstores Limited. This case discusses the constant innovations brought about by the bookstore and how it has brought international standards of book retailing to Indian customers.
Table of Contents
Introduction
About the Company
Background Note – [...]
H&M’s Low-Cost, High-Fashion Supply Chain
Case Study Abstract
The focus of this case study is the supply chain of fast-fashion giant, H&M. H&M – the world’s third-largest retailer by sales – has grown into a profitable force in the global apparel market by offering clothing that is seen as both fashionable and reasonably priced. This case discusses the supply chain [...]
Hennes & Mauritz (H&M) in Japan – Hit or Mistake?
Case Study Contents
Introduction
Background Note
Exhibit I: H&M’s Growth (1974 – 2007)
Exhibit II: H&M’s International Expansion
H&M’s Supply Chain
Exhibit III: H&M’s Best Price Strategy
H&M’s Financial Performance Summary (Revenue and Net Income)
Exhibit IV: H&M’s Three Sales Channels – Stores, Internet and Catalogues
Exhibit V: Table showing some major retailers with # of stores in Japan
Exhibit VI: Comparison with major global [...]
Organization Culture at Wal-Mart
Case Study Contents
Introduction
Wal-Mart – Company Background
Sam Walton and Wal-Mart’s culture
Exhibit: Unique values that support Wal-Mart’s three basic beliefs
The 10-Foot Rule – Wal-Mart’s secret to customer service
The Sundown Rule
Open-Door Policy
Servant Leadership
Rank-and-file profit sharing
Grass Roots Process – Associate Opinion Survey
The Wal-Mart Cheer
Wal-Mart’s efforts to make the company an even better place to work
Employee Development programs
Combining Technology and [...]
Meg Whitman and eBay – Leadership Case Study
Case Study Contents
Introduction – eBay CEO Meg Whitman plans to retire
Meg Whitman – Early years and Career Growth
Meg Whitman and Leading eBay
Hiring the right people
Quickly understanding the new business model
Leading eBay’s IPO – a hands-on approach
Changing eBay’s policy
Building one of the most powerful e-commerce systems in the world
Focus on Metrics
Customer Focus – ‘Voice of the [...]
Cafe Coffee Day – Brand Strategy in India
Case Study Contents
Introduction
CCD – an established brand image in India
CCD’s wide network – the anytime, anywhere cafe
Exhibit 1: Total number of stores/cafes of Café Coffee Day and its competitors
1996 – 2008, CCD’s first store launch to building a strong competitive advantage
Innovative formats to woo new customers
Reinforcing brand image with the cluster approach strategy
Company-owned stores instead [...]
eBay in Japan
Case Study Contents
Introduction
eBay – Company Background
Pierre Omidyar – The founder of eBay
Early Days – From AuctionWeb to eBay
Meg Whitman and the growth of eBay
eBay – Quick Facts
eBay’s International Expansion
Exhibit I – eBay’s Net Revenue by Territory
eBay and its entry in Japan
Exhibit II – Yahoo Japan and eBay comparative data (in 2001)
Why eBay failed in Japan?
Stiff [...]
Warren Buffett – The Investment Leader
Case Study Abstract
This leadership case study on Warren Buffett, Chairman of the Berkshire Hathaway, outlines the leadership (entrepreneurial) skills of the world’s most successful investor. The case covers Buffett’s childhood years, the initial years of his career and how he went on to become one of the richest men in the world with his investing [...]
Will restructuring help Starbucks Turnaround?
Case Study Contents
Introduction
Exhibit I: Stock performance graph of Starbucks for past five years
The Starbucks Story
Starbucks – Early Days and Background Note
Building of the Starbucks Brand
Entry into International Markets
Starbucks – Quick facts
Starbucks – Timeline
The Restructuring Moves
Reorganization
No warm breakfast sandwiches but new beverages
Transforming the in-store experience
Renewed customer rewards program and a social network, my starbucksidea.com
Retraining Employees – [...]
Restructuring at Unilever – Path to Growth Strategy
Case Study Contents
Introduction to Unilever's Restructuring Initiatives
History of Unilever
The 1880s – Lever & Co and Sunlight Soap – A revolutionary product
Lever Brothers – Growth with acquisitions and new product introductions
1930 – Unilever is born
Unilever – Rapid Growth with diversification
Unilever N.V. and Unilever PLC
Unilever's Path to Growth Strategy
Key focus areas of the Path to Growth Strategy
Organizational [...]
CSR Initiatives at Tesco
Case Study Contents
Introduction
CSR Approach and Initiatives
Tesco’s ‘Computers for Schools’ initiative
CSR KPIs with Tesco’s Steering Wheel framework
‘Every Little Helps’ Approach and CSR Recognitions
Tesco and the Environment
Carbon calorie counter and carbon footprint labeling measure
Reducing carbon emissions from transporting goods
Exhibit: List of CSR Initiatives by Tesco
Regeneration partnerships
Benefits of regeneration partnership
Tesco’s Ethical trading policy
Tesco – Company Background
Tesco – History
Tesco [...]
Case Study on Ryanair, the biggest low-cost European Airline
Case Abstract
Ryanair was the first budget airline in Europe, modelled after the successful U.S. low cost carrier, Southwest Airlines. Ryanair is one of the oldest and most successful low-cost airlines of Europe. This case study on Ryanair highlights its low fares business model, its business strategies and operations. The case further incorporates the history and [...]
Wal-Mart’s Supply Chain Management Practices
Case Study Abstract
The focus of this case study is the supply chain of the world’s largest retailer, Wal-Mart. Wal-Mart in recent years has struggled with its supply chain. The big question is: Will Wal-Mart be able to revive the competitive advantage it had in the past with its efficient supply chain? This case discusses the [...]
Tesco takes on US Wal-Mart
Case Abstract:
This case study focuses on Tesco’s expansion plan and its entry strategy in the U.S. which places it directly against competitor and retail giant Wal-Mart.
Tesco in US Retail Market
UK’s largest retailer Tesco and one of the top supermarket operators in the world, plans to open a thousand-strong chain of discount stores in the US. [...]
Nokia’s Business Strategy in India
Case Study Abstract
The focus of this case study is the business strategy adopted by Nokia in the Indian Mobile devices market. This case study summarizes Nokia’s business strategies in India. Nokia has proven itself as one of the most recognized brands Pic: A Nokia Dealer Store in India in India in the past decade or [...]
Wal-Mart in Japan
Case Abstract:
The focus of this case study is the hurdles faced by retailing giant Wal-Mart in the Japanese market. WalMart’s best practices in retailing like Every Day Low Prices (EDLP) and Rollback to the Japanese market through its joint venture with Seiyu…In December 2005, Wal-Mart acquired a controlling 50.9 percent stake in Seiyu. However, Wal-Mart [...]
Dell’s Supply Chain Management Strategy
Case Study Contents
Introduction
Dell – Company Overview
Dell Products and Services
Dell – Key Facts – Key Employees, Top Competitors, Revenues, Manufacturing Facilities
Dell Timeline
Dell – Business Segment Information
Dell’s Evolving Supply Chain Strategy
Typical Working of Dell’s Supply Chain
Five key strategies in Dell’s successful Direct Model
A supply chain with old technology is of little value
Restructuring at Dell
New Distribution Channels – [...]