Dell

Dell – From Direct Sales to Channel Strategy

Oct 10, 2011

This management case study briefly discusses Dell’s channel strategy and partner program introduced to recapture its lost market leader position. The case further highlights how Dell has successfully transformed itself from its direct-sales-only mantra to building a successful reseller network within three years. Case Contents Introduction Dell’s unique ‘direct build-to-order’ sales model Dell’s Transformation over [...]

Dell in India

Mar 31, 2010 This management case study in PDF format (15 pages) gives an overview of Dell's business and marketing strategy in India. It gives an insight into the challenges Dell faces in India and attempts to answer if Dell's business model will be successful in India. Tags: Dell, Direct model, Entry Strategy, India, PC Manufacturing

Case Contents Introduction Manufacturing – The first Dell ‘Made in India’ desktop Dell’s Market Share in India The Indian consumer and Local competition in India DELL – Key Facts about the company Dell – Company Overview Dell – Business Segment Information Dell Products and Services Dell’s new retail strategy and Direct-only model Dell’s New Marketing [...]

Michael Dell’s Turnaround plan working

Jun 20, 2008 Tags: Dell, Michael Dell, Supply Chain

Dell posts higher-than-expected quarterly profit Michael Dell’s return and turnaround plans were paying off as the world’s No. 2 personal computer maker, posted higher-than-expected quarterly profit aided by strong demand from consumers and foreign markets and cost cuts. Last year, Dell had lost its spot as top PC maker to Hewlett-Packard (HP) and was struggling [...]