Archive for 'Marketing Management' Category

Marketing Management Case Studies

Marketing Case Studies provide a broad overview of the important issues relating to international marketing with a collection of insightful cases and illustrations of global industry practices from sectors such as retail, pharma, fashion, food and healthcare. A marketing case study provides a detailed outline of the essentials of the subject, such as trends [...]

Cafe Coffee Day – Brand Strategy in India

Case Study Contents

Introduction
CCD – an established brand image in India
CCD’s wide network – the anytime, anywhere cafe
Exhibit 1: Total number of stores/cafes of Café Coffee Day and its competitors
1996 – 2008, CCD’s first store launch to building a strong competitive advantage
Innovative formats to woo new customers
Reinforcing brand image with the cluster approach strategy
Company-owned stores instead [...]