Provisioning services like food and water which maintain the conditions necessary for life on planet Earth are referred to as Ecosystem Services. They are natural functions of the earth’s ecosystems. Other examples are flood and disease control (regulating services) and spiritual, recreational, and cultural benefits (cultural services) etc.

In March 2011, Puma, the France based Sports and Lifestyle brand announced a first-ever Environmental Profit and Loss (EP&L) statement using a new accounting methodology to measure the full economic impact of the brand on ecosystem services.