Amazon’s founder Jeff Bezos came up with the concept of the “two-pizza team”. According to him, if two pizzas are not sufficient for a team, then the team is too big in size. The team should be short in size and limited to around five to seven people based on their appetite. Two pizza teams represent agile practices at Amazon and some refer it as a Scrum team without the Scrum. Bezos believed that if teams get bigger, it takes them longer to co-ordinate and this prevents them from innovating and doing more experiments in a given amount of time.

2 pizza teams were behind some of the innovative features on the Amazon.com website like the Gold Box (animated icon on Amazon’s home page with special offers that last for an hour) and Bottom of the Page Deals (daily bargains on daily essential items with prices so low that they are listed at the bottom of the page).