This case study highlights ITC’s Wealth out of Waste (WOW) Initiative launched in 2007. The ‘WOW program’ – (Wealth out of Waste) was an initiative in 2007 by ITC’s paperboard and specialty papers division as a waste paper collection business to boost raw material supply for its paper board mills.

Case Contents

  1. Introduction
  2. About ITC
  3. ITC – Quick Facts
  4. Generating raw materials from waste
  5. The ‘WoW’ Timeline
  6. A Note on the Indian Paper Industry
  7. Bibliography
  8. Exhibit 1 – ITC’s Business Divisions
  9. Exhibit 2 – How the WOW program works
  10. Exhibit 3 – How Wealth out of waste program benefits all stakeholders
  11. Exhibit 4 – A WOW campaign to save a tree
  12. Exhibit 5 – Growth drivers of paper industry in India
  13. Exhibit 6 – Waste Paper Recovery percentage in various countries
  14. Exhibit 7 – Solid Waste Management/Problems & Present state in India
  15. Figure 1 – Waste Paper price rise in India
  16. Figure 2 – Import prices of ONP (Old News Paper)