Nokia’s new Brand campaign and Manufacturing in India

Nokia in India – New Brand campaign In October 2008, Nokia, the world’s largest mobile phone maker launched a brand new campaign with the tagline ‘It’s not just a phone, it’s who we are’. Nokia selected Priyanka Chopra, former Miss World and current Bollywood actor, as the Brand Ambassador. The company believes the young actor’s […]

Michael Dell’s Turnaround plan working

Dell posts higher-than-expected quarterly profit Michael Dell’s return and turnaround plans were paying off as the world’s No. 2 personal computer maker, posted higher-than-expected quarterly profit aided by strong demand from consumers and foreign markets and cost cuts. Last year, Dell had lost its spot as top PC maker to Hewlett-Packard (HP) and was struggling […]

Home Depot and other retail chains slow down expansion plans

Home Depot, the largest home improvement chain in the United States has shelved plans to open 50 new stores as it battles hard with the housing slowdown and economic downturn. (The chain will still open the 55 stores it planned for 2008. But it will not build 50 stores it has had in the works […]

Sony Ericsson Mobile Music Strategy not working

Sony Ericsson and low profit expectations in 2008 On March 19, 2008, Sony Ericsson warned of a sharp decline in profit expectations. The No.4 player in the cell phone industry cut its current-quarter profit forecast ($276 million) to less than half the year-ago level ($571 million). Reasons given were a slowdown in consumer spending on […]

Jamie Dimon – The man behind JPMorgan’s Turnaround

Jamie Dimon (Dimon), president of JPMorgan is referred to as one of the best numbers men around, a Wall Street legend or the right-hand man to Sandy Weill – the titan of banking behind Citigroup. He is also known as an aggressive banker, savage cost-cutter, direct boss who eschews excessive wealth ($44.4 million or £22.2 […]

Will Tesco succeed in the U.S?

The British are coming Tesco Group is UK’s biggest retailer and operates more than 2,500 stores in the UK and 12 other countries in Europe and Asia. For years, Tesco had plans to enter the U.S. retail market. It was believed that Tesco even looked into possibly acquiring key parts of the Albertson’s grocery chain. […]

Adidas Reebok Merger Case Study

The sporting goods industry has seen many mergers and acquisitions (M&A) driven by rising competition and industrial growth. In 1997, Adidas acquired the Salomon Group for $1.4 billion. In 2003, Nike acquired Converse for $305 million and in 2004 Reebok acquired The Hockey Company for $330 million. Adidas and Reebok – Two mega brands, with […]

Restructuring at Sears – Can the Retailer Turnaround its business?

Sears – Moving from centralized to decentralized management structure In 2005, Sears Holdings was formed with the merger of Kmart and Sears. When the merger took place, a centralized managed structure was essential to control costs and focus on integrating the two companies. But recent profit declines and its struggle to win customers from its […]

Nokia and its Growth Strategy in China

The Chinese mobile devices market has grown tremendously since the 90s. Nokia has been trying to establish a strong presence in the Chinese market since mid 80s. Nokia has made significant investments in research and manufacturing facilities. In the Chinese market, Nokia faces stiff competition from global players like Motorola, Samsung and also from domestic […]

Tesco takes on US WalMart

Tesco takes on US Wal-Mart Case Contents 1. Introduction – Tesco in US Retail Market 2. Tesco – Company Background and Timeline 3. TESCO at a Glance 4. Localization Strategy – Tesco in South Korea 5. Tesco’s Business Strategy in the US – Healthy food, No waiting 6. Store Formats 7. Financial Highlights 8. Related […]

Daimler Chrysler Merger and De-merger

Daimler Chrysler De-merger In early 2007, Daimler sold 80 percent of Chrysler to private equity firm Cerberus Capital Management LLC for $7.4 billion. This strategic move ended a nine-year merger. Daimler can now concentrate on its luxury Mercedes brand and its truck business. Daimler Chrysler Merger – Marriage made in heaven? In 1998, Daimler and […]

HP and Compaq Merger

HP and Compaq Merger The failure of the merger between two leading competitors in the global computer industry, Hewlett-Packard Company (HP) and Compaq Computer Corporation (Compaq) failed as the synergies identified prior to the merger did not materialize. HP bought Compaq for US$ 24 billion in stock. This was the largest ever deal in the […]

AOL-Time Warner Turnaround Strategy

AOL-Time Warner Turnaround Strategy The problem faced by Time Warner after its merger with AOL is an issue which merits discussion. The AOL-Time Warner merger in 2001 resulted in the largest media company in the world. AOL joined hands with Time Warner (TW) to create synergy between its online businesses and Warner’s media business. Two […]

Wal-Mart in Japan Case Study

Wal-Mart in Japan The focus of this case study is the hurdles faced by retailing giant Wal-Mart in the Japanese market. In the early 90’s, Wal-Mart’s decision to globalize is a major focus area. Issues covered in the case study include: Download Case Study (in PDF format) Wal-Mart’s entry strategy in Japan WalMart’s best practices […]

Management Case Studies: Writing a good Case Study

Management Case Studies: Writing a good Case Study A Plain English handbook by the US Securities and Exchange Commission in the late 90’s to help companies draft clear SEC disclosure documents emphasize the need for writing clear informative text. As Warren Buffett mentions in the preface, it is quite difficult to understand what the companies […]

Apple Computers Channel Conflict Case Study

Apple Computers Channel Conflict In 2003, an Apple reseller, Tom Santos, filed a lawsuit against Apple Computers Inc. . The court case alleged Apple of showing undue preference to its own Apple retail and online stores. The lawsuit claimed that Apple Computers was neglecting Apple reseller stores while shipping new goods. Many believed the suit […]

GlaxoSmithKline – Supply Chain Challenges

GlaxoSmithKline – Supply Chain Challenges – Part 1 Supply chains have improved drastically in the past ten to fifteen years. The revolution can be attributed to companies’ shift in focus to efficiency. This applies both to the supply and manufacturing operations. GlaxoSmithKline is an example in case. Its efforts in improving production processes and packaging […]

GE and Jack Welch Leadership Case Study

GE and Jack Welch Leadership and Entrepreneurship Case Study John Francis Welch Jr. better known as Jack Welch needs no introduction as a successful entrepreneur and leader. Jack Welch took a company and transformed it into a world-class performer and the most admired one too. Jack Welch was the the CEO from 1981 to September […]