Archives by Tag 'Brand Management'

Bharti Gets a Brand Makeover

Brand Strategy – November 2008 Dominant in the telecommunications services market, Bharti Enterprises, the telecom giant has unveiled its vision for 2020. Its latest brand identity attempts to reflect its intent to grow its other businesses such as financial services, retail and agri-business. New Brand Identity and Brand Essence In early Novemeber (2008), Bharti Enterprises, [...]