Brand Strategy

Rise Mahindra Rise – Brand Makeover and Positioning

Jan 18, 2011 This article highlights Mahindra's new brand positioning initiative - Rise. It's old brand tag-line, Indians are second to none in the world, no longer suited a global multinational company with customers all around the world. Mahindra chose to reposition itself based on employee, consumer and customer feedback. Tags: Brand Management, Brand Positioning, Brand Strategy

Re-branding Mahindra with a New tag-line Around 13 years ago, Mahindra & Mahindra (M&M) defined its core purpose inspired by Akio Morita, founder of Sony Corporation. Its tag-line read – “Indians are second to none in the world.” While Sony Corporation represented Japan as the best in the world with its world-class products, M&M wanted [...]

Bharti Gets a Brand Makeover

Jan 8, 2010 Bharti Enterprises, the telecom giant's vision for 2020. Its latest brand identity attempts to reflect its intent to grow its other businesses such as financial services, retail and agri-business. Tags: Brand Management, Brand Strategy

Brand Strategy – November 2008 Dominant in the telecommunications services market, Bharti Enterprises, the telecom giant has unveiled its vision for 2020. Its latest brand identity attempts to reflect its intent to grow its other businesses such as financial services, retail and agri-business. New Brand Identity and Brand Essence In early Novemeber (2008), Bharti Enterprises, [...]