July 04, 2008 – Business Strategy Article A struggling Starbucks Starbucks, the leading coffee retailer has been struggling amidst a faltering US economy, its own rapid growth and increased competition from cheaper rivals. In the first three months of 2008 its net income fell to $108.7m (£54.7m) down 28% from the same period of 2007. [...]
Coffee Retailing
Starbucks – Storm in an instant coffee cup
Business Turnaround Strategy – February 15, 2009 Will a ‘transformational product’ help Starbucks turnaround? Starbucks will begin selling a new product, called Via. Via is an instant coffee product wherein coffee loving consumers can brew the coffee by emptying the granules into hot water (which will replicate the taste of Starbucks coffee). Starbucks CEO Howard [...]
Cafe Coffee Day – Brand Strategy in India
Case Study Contents Introduction CCD – an established brand image in India CCD’s wide network – the anytime, anywhere cafe Exhibit 1: Total number of stores/cafes of Café Coffee Day and its competitors 1996 – 2008, CCD’s first store launch to building a strong competitive advantage Innovative formats to woo new customers Reinforcing brand image [...]
Will restructuring help Starbucks Turnaround?
Case Study Contents Introduction Exhibit I: Stock performance graph of Starbucks for past five years The Starbucks Story Starbucks – Early Days and Background Note Building of the Starbucks Brand Entry into International Markets Starbucks – Quick facts Starbucks – Timeline The Restructuring Moves Reorganization No warm breakfast sandwiches but new beverages Transforming the in-store [...]