Business Strategy – India – November 2008 In the emerging markets, Nokia’s business strategy is to: Increase mobile usage in rural areas Reduce the mobile phone ownership and operating costs Bring the benefits of mobile telephony to people in emerging markets Bring the power of the Internet to these markets An end-to-end player with a [...]
Emerging Markets
P&G – Building a future supply chain in emerging markets
Supply Chain Management Strategy – January 28, 2009 P&G – Being where future customers are In December 2008, Procter & Gamble Co. (P&G), announced an aggressive expansion plan to build 19 production plants to cater to future consumers in developing countries (where the GDP has grown quickly and which have vast populations). By 2010, P&G [...]