Archives by Tag 'Entry Strategy'
Whirlpool’s Problems in China
Case Description This case highlights Whirlpool’s problems in China during the 1990s and contrasts competitive advantage between global firms and local competition in the appliance industry. The case briefly discusses what went wrong in China for Whirlpool like not managing distribution channels, bribery problems, wrong product decisions, not understanding local competition and so on. Case [...]
Dell in India
Case Contents Introduction Manufacturing – The first Dell ‘Made in India’ desktop Dell’s Market Share in India The Indian consumer and Local competition in India DELL – Key Facts about the company Dell – Company Overview Dell – Business Segment Information Dell Products and Services Dell’s new retail strategy and Direct-only model Dell’s New Marketing [...]
McDonald’s – Business Strategy in India
Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply [...]
Hennes & Mauritz (H&M) in Japan – Hit or Mistake?
Case Study Contents Introduction Background Note Exhibit I: H&M’s Growth (1974 – 2007) Exhibit II: H&M’s International Expansion H&M’s Supply Chain Exhibit III: H&M’s Best Price Strategy H&M’s Financial Performance Summary (Revenue and Net Income) Exhibit IV: H&M’s Three Sales Channels – Stores, Internet and Catalogues Exhibit V: Table showing some major retailers with # [...]
eBay in Japan
Case Study Contents Introduction eBay – Company Background Pierre Omidyar – The founder of eBay Early Days – From AuctionWeb to eBay Meg Whitman and the growth of eBay eBay – Quick Facts eBay’s International Expansion Exhibit I – eBay’s Net Revenue by Territory eBay and its entry in Japan Exhibit II – Yahoo Japan [...]
Wal-Mart in Japan
Case Abstract: The focus of this case study is the hurdles faced by retailing giant Wal-Mart in the Japanese market. WalMart’s best practices in retailing like Every Day Low Prices (EDLP) and Rollback to the Japanese market through its joint venture with Seiyu…In December 2005, Wal-Mart acquired a controlling 50.9 percent stake in Seiyu. However, [...]
Will Tesco succeed in the U.S?
The British are coming Tesco Group is UK’s biggest retailer and operates more than 2,500 stores in the UK and 12 other countries in Europe and Asia. For years, Tesco had plans to enter the U.S. retail market. It was believed that Tesco even looked into possibly acquiring key parts of the Albertson’s grocery chain. [...]
Nokia and its Growth Strategy in China
The Chinese mobile devices market has grown tremendously since the 90s. Nokia has been trying to establish a strong presence in the Chinese market since mid 80s. Nokia has made significant investments in research and manufacturing facilities. In the Chinese market, Nokia faces stiff competition from global players like Motorola, Samsung and also from domestic [...]
Tesco takes on US WalMart
Tesco takes on US Wal-Mart Case Contents 1. Introduction – Tesco in US Retail Market2. Tesco – Company Background and Timeline3. TESCO at a Glance4. Localization Strategy – Tesco in South Korea5. Tesco’s Business Strategy in the US – Healthy food, No waiting6. Store Formats7. Financial Highlights8. Related Reading Download Case Study (in PDF format) [...]