Globalization

Glocalization Examples – Think Globally and Act Locally

Feb 10, 2010 This article illustrates the concept of Glocalization - Think Globally and Act Locally. Examples on companies like Dell, Mcdonald's, Starbucks, KFC, Unilever and Tesco taking a local approach in International markets are given. Tags: Dell, Ford, Globalization, Glocalization, HLL, International Expansion Strategy, KFC, McDonalds, MTV, Nokia, Starbucks, Tesco, Unilever, Whirlpool

We have heard a lot about globalism versus localism over the years. In order to succeed globally, even the biggest multinationals must think locally. A few examples: McDonald’s In the UK, McDonald’s strategy is to listen more to local consumers and then act on it. The company strives to do this around the world. Some [...]

Lenovo Globalization Strategy

Aug 27, 2005 Tags: Globalization, Lenovo, PC Manufacturing

Lenovo Globalization Strategy Slow and steady no longer wins the race. Globalization teaches Lenovo to embrace risk and leave a lumbering legacy behind.To go global Lenovo, the leading PC manufacturer in china took various steps like: Lenovo – globalization plans Lenovo is sponsoring the 2008 Olympic Games Lenovo acquired IBM’s PC unit Lenovo changed its [...]