Great Value brand

Wal-Mart’s Great Value Brand Makeover

Jan 8, 2010 This article highlights Wal-Mart's efforts to give its Great Value store brand a makeover. Its efforts include changing the formula for many of its products, rolling out product innovations (by working with suppliers and via customer feedback) and updated packaging. Tags: Great Value brand, Private Labels, Retail, Wal-Mart

Brand Strategy – Retailing- March, 2009 What is ‘Great Value’ brand? In 1993, Wal-Mart launched the Great Value store brand. ‘Great Value’ is the largest grocery brand and the biggest brand that Wal-Mart has with thousands of products spanning 100 categories. Wal-Mart has more than 5,250 of its Great Value private-label products. What did Wal-Mart [...]