HLL

Glocalization Examples – Think Globally and Act Locally

Feb 10, 2010 This article illustrates the concept of Glocalization - Think Globally and Act Locally. Examples on companies like Dell, Mcdonald's, Starbucks, KFC, Unilever and Tesco taking a local approach in International markets are given. Tags: Dell, Ford, Globalization, Glocalization, HLL, International Expansion Strategy, KFC, McDonalds, MTV, Nokia, Starbucks, Tesco, Unilever, Whirlpool

We have heard a lot about globalism versus localism over the years. In order to succeed globally, even the biggest multinationals must think locally. A few examples: McDonald’s In the UK, McDonald’s strategy is to listen more to local consumers and then act on it. The company strives to do this around the world. Some [...]