McDonalds

McDonald’s versus Subway – The Sandwich Hamburger battle

In March 2011, sandwich chain Subway surpassed the world's largest hamburger chain, Mcdonald's in terms of the number of stores globally. However, McDonald's still rules in terms of revenue with $24.1 billion, as compared with $15.2 billion for Subway last year. Tags: , , ,

In March 2011, sandwich chain Subway surpassed the world’s largest hamburger chain, Mcdonald’s in terms of the number of stores globally. In 2002, around nine years ago, Subway had already surpassed McDonald’s in number of stores in the U.S. However, McDonald’s still rules in terms of revenue with $24.1 billion, as compared with $15.2 billion [...]

Glocalization Examples – Think Globally and Act Locally

This article illustrates the concept of Glocalization - Think Globally and Act Locally. Examples on companies like Dell, Mcdonald's, Starbucks, KFC, Unilever and Tesco taking a local approach in International markets are given. Tags: , , , , , , , , , , , , ,

We have heard a lot about globalism versus localism over the years. In order to succeed globally, even the biggest multinationals must think locally. A few examples: McDonald’s In the UK, McDonald’s strategy is to listen more to local consumers and then act on it. The company strives to do this around the world. Some [...]

McDonald’s International Innovations

This article highlights how McDonald’s is doing well in a recession with strong international sales growth and how it is successful in attracting consumers worldwide by targeting local tastes with global menus. Tags: , , ,

July, 2009 – Strategic Management, Innovation Article McDonald’s, the fast-food retailing giant has a proven formula for doing well in a recession – courting consumers globally by targeting local tastes with global menus. McDonald’s has expanded its global appeal which has resulted in good results, even though almost every type of industry is seeing widespread [...]

McDonald’s – Business Strategy in India

This case study discusses reasons for McDonald's success in India, it's business strategy and efforts to get more out of its stores in India. The case briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply chain and pricing strategy. Tags: , , , , ,

Case Study Abstract This case study discusses how McDonald’s India managed to buck the trend in a struggling economy, its early years and business strategy to get more out of its stores in India. The case also briefly discusses how McDonald’s adapted to local culture in India, its localization and entry strategy, its strong supply [...]