This article highlights the merger of Daimler and Chrysler. The Daimler Chrysler merger proved to be a costly mistake for both the companies.
Mergers and Acquisitions
The sporting goods industry has seen many mergers and acquisitions (M&A) driven by rising competition and industrial growth. In 1997, Adidas acquired the Salomon Group for $1.4 billion. In 2003, Nike acquired Converse for $305 million and in 2004 Reebok acquired The Hockey Company for $330 million. Adidas and Reebok – Two mega brands, with(…)
Daimler Chrysler De-merger In early 2007, Daimler sold 80 percent of Chrysler to private equity firm Cerberus Capital Management LLC for $7.4 billion. This strategic move ended a nine-year merger. Daimler can now concentrate on its luxury Mercedes brand and its truck business. Daimler Chrysler Merger – Marriage made in heaven? In 1998, Daimler and(…)
HP and Compaq Merger The failure of the merger between two leading competitors in the global computer industry, Hewlett-Packard Company (HP) and Compaq Computer Corporation (Compaq) failed as the synergies identified prior to the merger did not materialize. HP bought Compaq for US$ 24 billion in stock. This was the largest ever deal in the(…)
Daimler Chrysler Merger Culture Issues in the merger between Daimler and Chrysler is a very interesting case. The case ‘Daimler-Chrysler Merger’ gives an overview of the merger between Daimler-Benz of Germany and Chrysler Corp. of the US. Related Reading: Daimler/Chrysler Merger: The Culture Clash Pays Off : An article from: Automotive Industries