We have heard a lot about globalism versus localism over the years. In order to succeed globally, even the biggest multinationals must think locally. A few examples: McDonald’s In the UK, McDonald’s strategy is to listen more to local consumers and then act on it. The company strives to do this around the world. Some [...]
Nokia
Nokia’s Strategy in the Emerging Markets
Business Strategy – India – November 2008 In the emerging markets, Nokia’s business strategy is to: Increase mobile usage in rural areas Reduce the mobile phone ownership and operating costs Bring the benefits of mobile telephony to people in emerging markets Bring the power of the Internet to these markets An end-to-end player with a [...]
Nokia to exit expensive Germany, move production to low cost countries
January 15, 2008 – Business Management Article Finnish cellphone maker, Nokia is planning to close its mobile devices plant in Bochum, Germany by mid-2008, stating that it is not competitive enough. Nokia, the world’s top cellphone maker, may cut up to 2,300 staff. Nokia is moving production to lower-cost regions and to its existing plants, [...]
Nokia increases market share, Motorola Struggles
January 25, 2008 – Business Management Article Nokia with 40% market share in the fourth quarter of 2007 In what is being regarded as the much-awaited and psychologically important milestone, Nokia (NOK), the Finnish handset maker and global giant, announced that it had achieved a 40% market share in the fourth quarter of 2007. This [...]
Nokia – A struggling market leader
Business Strategy and Management – January 24, 2009"In recent weeks, the macroeconomic environment has deteriorated rapidly, with even weaker consumer confidence, unprecedented currency volatility and credit tightness continuing to impact the mobile communications industry." – Nokia’s President and chief executive Olli-Pekka Kallasvuo. Nokia is the world’s largest handset manufacturer and the maker of four out [...]
Nokia’s Business Strategy in India
Case Study Abstract The focus of this case study is the business strategy adopted by Nokia in the Indian Mobile devices market. This case study summarizes Nokia’s business strategies in India. Nokia has proven itself as one of the most recognized brands in India in the past decade or so. This case also discusses in [...]
Nokia’s three-way strategy to capture the mobile music segment
Launching devices with advanced multimedia capabilities and that stimulate consumers’ imagination. Using the Internet, adding value to devices with innovative services like the Music Store and Comes with Music. These services offer the best possible mobile music experience to the customer. Providing the customer with the best updated/dynamic local content with suitable partnerships.
Nokia’s new Brand campaign and Manufacturing in India
Nokia in India – New Brand campaign In October 2008, Nokia, the world’s largest mobile phone maker launched a brand new campaign with the tagline ‘It’s not just a phone, it’s who we are’. Nokia selected Priyanka Chopra, former Miss World and current Bollywood actor, as the Brand Ambassador. The company believes the young actor’s [...]
Sony Ericsson Mobile Music Strategy not working
Sony Ericsson and low profit expectations in 2008 On March 19, 2008, Sony Ericsson warned of a sharp decline in profit expectations. The No.4 player in the cell phone industry cut its current-quarter profit forecast ($276 million) to less than half the year-ago level ($571 million). Reasons given were a slowdown in consumer spending on [...]
Nokia and its Growth Strategy in China
The Chinese mobile devices market has grown tremendously since the 90s. Nokia has been trying to establish a strong presence in the Chinese market since mid 80s. Nokia has made significant investments in research and manufacturing facilities. In the Chinese market, Nokia faces stiff competition from global players like Motorola, Samsung and also from domestic [...]
Nokia Business Strategy India
Nokia Business Strategy India What is Nokia’s Business Strategy and Expansion Strategy in India is an interesting discussion. Nokia India,Indian Mobile Phones Industry, CDMA, GSM, Marketing Strategy, Marketing Mix Nokia Headquarters: FinlandIndustry: Telecommunications Nokia Businesses and Productshome satellite systemswireless switching equipmentwireless systemsmobile gaming devicesset-top boxeswireless data and voice devices Nokia Facts Nokia was founded in [...]