Business Strategy – India – Training – Retailing – November 2008 With slowdown in developed markets, companies like PepsiCo and Coca-Cola are looking at emerging markets like India and China for growth. PepsiCo is aiming to triple its businesses in India over the next five years (and also setting up a new leadership structure in [...]
Rural market
Nokia’s Strategy in the Emerging Markets
Business Strategy – India – November 2008 In the emerging markets, Nokia’s business strategy is to: Increase mobile usage in rural areas Reduce the mobile phone ownership and operating costs Bring the benefits of mobile telephony to people in emerging markets Bring the power of the Internet to these markets An end-to-end player with a [...]