Whirlpool

Whirlpool’s Problems in China

Aug 31, 2010 This case highlights Whirlpool’s problems in China during the 1990s and contrasts competitive advantage between global firms and local competition in the appliance industry. The case briefly discusses what went wrong in China for Whirlpool like not managing distribution channels, bribery problems, wrong product decisions, not understanding local competition and so on. Tags: Appliance Industry, Entry Strategy, Whirlpool

Case Description This case highlights Whirlpool’s problems in China during the 1990s and contrasts competitive advantage between global firms and local competition in the appliance industry. The case briefly discusses what went wrong in China for Whirlpool like not managing distribution channels, bribery problems, wrong product decisions, not understanding local competition and so on. Case [...]

Glocalization Examples – Think Globally and Act Locally

Feb 10, 2010 This article illustrates the concept of Glocalization - Think Globally and Act Locally. Examples on companies like Dell, Mcdonald's, Starbucks, KFC, Unilever and Tesco taking a local approach in International markets are given. Tags: Dell, Ford, Globalization, Glocalization, HLL, International Expansion Strategy, KFC, McDonalds, MTV, Nokia, Starbucks, Tesco, Unilever, Whirlpool

We have heard a lot about globalism versus localism over the years. In order to succeed globally, even the biggest multinationals must think locally. A few examples: McDonald’s In the UK, McDonald’s strategy is to listen more to local consumers and then act on it. The company strives to do this around the world. Some [...]