Tesco takes on US Wal-Mart
Case Abstract:
This case study focuses on Tesco's expansion plan and its entry strategy in the U.S. which places it directly against competitor and retail giant Wal-Mart.
Tesco in US Retail Market
UK's largest retailer Tesco and one of the top supermarket operators in the world, plans to open a thousand-strong chain of discount stores in the US. Tesco plans to invest more than $250m (£120m) [$2.5 billion over the next five years] in its US business launch. This expansion plan and entry strategy places it directly against competitor retail giant Wal-Mart. Many UK retailers have found it difficult to survive or compete in the US retail market. The US retail market is most competitive in the world, a fact well-known to British retailers Sainsbury's and Marks & Spencer which failed to attract US customers.
Case Study Contents
- Introduction - Tesco in US Retail Market
- Tesco - Company Background and Timeline
- TESCO at a Glance
- Localization Strategy - Tesco in South Korea
- Tesco's Business Strategy in the US - Healthy food, No waiting
- Store Formats
- Financial Highlights
- Related Reading
- View sample pages of this case study
This case study covers the following issues:
- Assess Tesco's globalization strategies
- Examine and analyze the entry and expansion strategies of Tesco in US
- Study how Tesco localized its retail practices in US
- Understand Tesco's efforts to integrate its global best practices with local strategies in US
Case Study Keywords: Tesco, Globalization Strategy, Localization Strategy, International Business, International Expansion and Entry Strategies, Retail Store Formats, supermarkets
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