Case Study Abstract
This case study highlights the merger between German sportswear-maker Adidas and Reebok to take on market leader Nike in 2005. Will Adidas’ $3.7 billion takeover of Reebok in 2005 be successful or is it hampering the German sportswear-maker’s performance?
Table of Contents
- Exhibit I: Adidas major locations in 2005
- Adidas-Reebok combo synergy – Did the merger make sense?
- M&As in the sporting goods industry during the late 1990s and the early 2000s
- Adidas Reebok Merger Fact sheet
- Exhibit II: The Reebok acquisition according to Herbert Hainer, Chairman and CEO of adidas-Salomon AG
- Industry Analysis – Athletic apparel and footwear industry, Sporting Goods in the U.S
- Competitive Landscape in 2005/6 – Sporting Goods Industry
- Is the merger successful?
- Reebok History – Timeline
- Adidas History – Timeline
- Financial Analysis – Nike, Reebok, and Adidas in 2004
- Exhibit III: Market Analysis – Nike, Reebok, and Adidas in 2004
- Exhibit IV: Adidas-Salomon – Five year financial summary
- Adidas-Salomon – Financial Data – 2004, 2005
- Adidas Group – Financial Data – 2007, 2006
- Reebok – Financial Data
Taking on Nike – market leader in the U.S.
Regulatory Issues – EU clears the Adidas-Reebok merger
Adidas plus Reebok is equal to better competition with giant Nike
Post-Merger and Integration Issues
Adidas-Salomon Group five-point strategy in 2005
Growing the Adidas brand
Cutting-edge technologies, innovative products and celebrity brand ambassadors
New business opportunities
A more geographically balanced sales mix
Strong competition from Nike
Adidas – Fourth Quarter 2007 performance
Adidas vs. Reebok unit performance in 2007