This article highlights the total transformation underway at J.C. Penney, the 110 year old retail store. It also focuses on its new “Fair and Square Every Day” pricing strategy and the changes under new CEO Ron Johnson.
This article on differentiation strategy highlights a few examples on how companies are differentiating from competitors.
Many global companies suffer from the absence of strong innovation. Here are ten recommendations on how to innovate to create competitive advantage for managers seeking to build products and services globally.
This article describes the Nissan Production Way (NPW), its basic principles – Douki-seisan and Genba kanri. NPW aims to improve the company’s productivity, effectiveness and have a global standard synchronized production system.
Many companies are targeting rural areas to increase sales and market share. MNCs like P&G, Unilever and Nestle are not only targeting the tier-1 rich consumers but also the very poor. This article highlights the efforts of various companies to push into rural areas.
This article highlights a few interesting facts on Amazon, Inc, the 17-year-old company with almost $50 billion in sales. Amazon’s founder, Jeff Bezos believes the company is still in its infancy. Amazing!
This article highlights how companies are using Twitter for gathering customer data, responding to customer grievances and even brand promotion.
This article describes Nokia’s shadow program – a unique HR program, introduced by Nokia India and adopted by its other offices globally. The program involves shadowing of top 30 Nokia leaders for about a week to learn about Nokia’s values directly from those who embody them.
According to the Nissan way, the customer is prime focus, value creation provides the impetus and success is measured in terms of profit. This article talks about the Nissan Way and its five key principles.
This management case study briefly discusses Dell’s channel strategy and partner program introduced to recapture its lost market leader position. The case further highlights how Dell has successfully transformed itself from its direct-sales-only mantra to building a successful reseller network within three years.
Japanese companies were the second-largest acquirers in the world in 2011 (YTD) with 380 Japanese M&A transactions across the border. Earlier, they had focused only on the domestic market but now they seem to have realized the importance of expanding overseas and competing globally. But, is overseas M&A right for Japanese corporations?
This article highlights co-opetition between fierce rivals Apple and Microsoft. On Aug. 6, 1997, at the Macworld conference in Boston Steve Jobs announced a strategic partnership with Microsoft. Earlier, Apple had sued Microsoft for patent infringement.
In September 2011, Tesco, the British supermarket group and the world’s third-biggest retailer announced its exit from Japan after eight years in the country. This case study highlights Tesco’s entry and exit from Japan and joining the long list of foreign retailers to exit from Japan.
By 2015, the yearly value of China’s e-commerce market would grow by four times to $305 billion to become the world’s largest. This article highlights a few factors responsible for the successful growth of e-commerce in China.
Apple was struggling with bad retailing experiences and for no fault of its own. It then decided to expand into retail on its own. When the first Apple Store was launched in 2001, a few experts opined that the retail effort would fail within a year and a half. Today, it is regarded to be one of the core reasons contributing to Apple’s success.
McDonald’s announced April 19, 2011 as National Hiring Day in the U.S. McDonald’s has 14,000 restaurants in the U.S. and has 650,000 employees. As per the plan, McDonald’s will hire 50,000 new employees in various part-time and full-time positions at crew and management levels.
A recent study (400 companies) on global innovation by Booz & Company found that the most innovative companies (seven out of 10 top innovators) were not necessarily the biggest spenders on innovation.
This article highlights how Tesco is performing in the US market and some of the mistakes it has made when entering the American retail market. Tesco had been studying the US market for almost two decades but it is not predicted to break even until the financial year 2012.