This article highlights how McDonald’s is doing well in a recession with strong international sales growth and how it is successful in attracting consumers worldwide by targeting local tastes with global menus.
This article highlights Nokia’s Strategy in the Emerging Markets and its latest service offerings in the Indian rural market like the Nokia Life Tools, Mail on Ovi and other education services.
This article discusses the Nokia’s move to exit expensive Germany and shift production to low cost countries
This article discusses the fourth quarter 2007 results of Nokia (NOK), the Finnish handset maker and global giant. Nokia achieved a 40% market share in the fourth quarter of 2007 and plans to increase its market share further in 2008.
This article briefly discusses why Nokia’s sales and profits dipped in the fourth quarter of 2008 and can it make a turnaround in 2009 with its strengths and utilising the opportunities.
Oprah Winfrey, the world famous Talk show host and top-earning US celebrity will launch a new television network channel (to debut in 2009 in more than 70 million homes) with Discovery Communications, which owns the Discovery Network and Animal Planet, among others.
This article discusses Procter & Gamble Co. (P&G’s) aggressive expansion plan to build 19 production plants to cater to future consumers in developing countries. It further discusses P&G’s future supply chain for emerging markets and it’s strategy to be cost-effective.
Article on Starbucks’ expansion strategy in the US. Download PDF file of case study on Starbucks Turnaround Strategy.
This business management article highlights leading coffee retailer, Starbucks’ efforts to revive itself with a new instant coffee product called Via.
United Parcel Service Inc (UPS), the world’s largest package delivery company has come a long way from being a private messenger and delivery service in 1907 to becoming an integrated supply chain management and logistics solutions provider.
This article highlights Unilever’s Thirty-Day Action Plans introduced by Mr. Paul Polman, CEO of Unilever. These plans enable executives to take quick action to fix problems with individual products.
This article highlights Wal-Mart’s efforts to give its Great Value store brand a makeover. Its efforts include changing the formula for many of its products, rolling out product innovations (by working with suppliers and via customer feedback) and updated packaging.
Case Study on Adidas and Reebok Merger. In 2006, Adidas acquired Reebok in a US$3.1 billion deal. Is the merger working?
Warren Edward Buffett, Chairman and Chief executive of Berkshire Hathaway Inc. is is known as the Oracle of Omaha; and generally considered to be the world’s most successful investor. Well $650,100 was the price for a lunch with the great leader in an auction on eBay.
This article highlights the merger of Daimler and Chrysler. The Daimler Chrysler merger proved to be a costly mistake for both the companies.
This article discusses Dell’s new retail sales strategy which is starting to pay off in the U.S. where it sold 15.2 percent more PCs than a year earlier. One of Dell’s Turnaround move was switching from a direct sales model to selling PCs through retailers like Best Buy and Wal-Mart.
This article discusses EBay’s efforts to launch an ethically sourced online marketplace for selling products that have a positive impact on people and the planet.
Margaret Whitman, the chief executive (CEO) of eBay, is planning to retire so as to breathe fresh life into the company and a much needed radical reinvention of eBay.