Action Plans

Unilever’s Thirty-Day Action Plans

Jan 8, 2010 This article highlights Unilever's Thirty-Day Action Plans introduced by Mr. Paul Polman, CEO of Unilever. These plans enable executives to take quick action to fix problems with individual products. Tags: Action Plans, Unilever

August, 2009 – Business Strategy, Strategic Management Article Polman wants to increase the speed of decision-making in the sprawling company, which is known for its cautious culture. “Thirty-Day Action Plans” introduced under his reign, for example, are designed to make executives act quickly to fix problems with individual products. – The Wall Street Journal, August [...]