In the 1990s Amazon’s slogan was “Earth’s largest bookstore”.
In 2006, the company introduced an online TV and movie store.
Kindle e- book store was launched in 2007, and the MP3 digital music store in 2008.
Around 800 hardware and software engineers work at Amazon’s devices division in Cupertino, California.
Jef Bezos, founder of Amazon believes that the company is still in its infancy and hence the headquarters is named ‘Day one south’
The Lab126 Project – The 1 stands for a, the 26 for z.
The personalization team at Amazon are referred to as P13N – the 13 as per the count of letters in the word “personalization.”
The original Kindle was code-named “Fiona” after a character in Neal Stephenson’s futuristic novel “The Diamond Age”.
The latest in the Kindle series, the Kindle Fire had an internal code name – “Otter”.
n 2010, the average revenue per user (ARPU) for Amazon was US$189. This figure was eight times higher than Google’s ARPU of $24 and about forty times higher than Facebook ($4). Ebay had an ARPU of $39 while Yahoo had $8.
In 2011, its revenues were set to touch $50 billion in sales. To put that into perspective, Wal-Mart took around 33 years to match the figure (in double the time).
In a span of five years from the start, Amazon had revenues of $2.8 billion (1995-2000) compared to eBay’s $0.4 billion (1995-2000) and Google’s $1.5 billion (1998-2003).
In 2011, Amazon processed 35 orders per second during the holiday season.
in 2007, Amazon’s sales increased by 38% to $15 billion, but its profit more than doubled to $476 million.