How do you change the culture of a company? The answer seems simple – Start a movement within the company, restructure the company or start a revolutionary campaign for a new product. Often the change starts within the company and in due course involves the customer and becomes a successful customer movement. The movement is not a mere statement of words. It engages the employees and is more actionable. Movements give everyone in the company a sense of direction and align them with the company goals.
Many companies have started movements/campaigns to boost their company culture. Listed below are a few random examples (some successful and some others not so). Some of the examples may not exactly fit into a companywide culture change/movement and could just be a campaign for a new product or a corporate philosophy or structure. However, it represents a substantial cultural shift, a change in the thinking of the company.
|Best Buy||‘Results only Work Environment’|
|Cognizant||‘Three-in-a-box’ and ‘Two-in-a-box’ structure|
|Dell||Low-cost culture and its direct selling distribution model|
|Ford||Fiesta Movement, One Ford Plan|
|Goldman Sachs||‘Leadership Acceleration Initiative’ – an annual six-month program for managing directors around the globe.|
|20 percent time|
|Home Depot||Operation Career Front|
|Infosys||18 month initiative in 2007 to reorganize the business into new roles and structures|
“Fair and Square Every Day” pricing strategy.
|Lockheed Martin||Full Spectrum Leadership initiative|
|Mahindra & Mahindra||‘Rise’ brand campaign|
|Nike||Reorganization in 1993|
|Nokia||‘Amazing Everyday’ campaign|
|Philips||‘Towards One Philips’, ‘Strategic Conversations’|
|P&G||‘Organization 2005’ program in July 1999|
|Toyota||The Toyota Way|